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Serena™ - Elegant Floral Maxi Dress

€119,95

€69,95

Save 41%

Low in stock, only a few left

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Size XS

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UPDATE: If you can add it to your cart, it's still in stock

The dress you put on for a special evening and never want to take off.

There are dresses for ordinary days and dresses for the moments that deserve more. The Serena™ Elegant Floral Maxi Dress belongs entirely to the second kind. The halter neckline lifts and frames with a quiet elegance, the gathered detail adds a softness at the shoulders that feels romantic without trying, and the defined waist holds everything in place while the long flowing skirt moves with a grace that makes every step feel considered. The delicate floral print in pink and sage does what only the most beautiful prints do — it makes the dress look like it was chosen specifically for you.

  • Frames Beautifully — A halter neckline with gathered detail that lifts the shoulders and frames the neckline with a quiet, sculpted elegance that feels romantic without overdoing it.
  • Holds and Flows — A defined waist that flatters the silhouette and anchors the dress while the long flowing skirt moves freely and gracefully with every step.
  • A Print Worth Wearing — Delicate florals in soft pink and sage that feel refined and considered rather than loud — the kind of print that earns the compliment before anyone can quite explain why.
  • Made for the Moments — Garden parties, summer weddings, resort dinners, warm evenings where you want to arrive feeling quietly, effortlessly beautiful — the Serena was made for all of them.

At Madeleine & Ivy, we believe every woman deserves a dress that makes her feel like the occasion was made for her. The Serena was designed to be exactly that dress.


Size Chart

Size Chest Length Sleeve Length
XS 37.4" / 95 cm 53.1" / 134.9 cm 17.3" / 43.9 cm
S 39.4" / 100.1 cm 53.5" / 135.9 cm 17.7" / 45.0 cm
M 41.3" / 104.9 cm 53.9" / 136.9 cm 18.1" / 46.0 cm
L 43.3" / 110.0 cm 54.3" / 137.9 cm 18.5" / 47.0 cm
XL 45.3" / 115.1 cm 54.9" / 139.4 cm 18.9" / 48.0 cm
2XL 47.2" / 119.9 cm 55.1" / 140.0 cm 19.3" / 49.0 cm
3XL 49.2" / 125.0 cm 55.5" / 141.0 cm 19.7" / 50.0 cm
4XL 51.2" / 130.0 cm 55.9" / 142.0 cm 20.1" / 51.1 cm

At Janet New Yorkcustomer satisfaction comes first. That's why we keep you constantly updated on your order and always offer free shipping. We use the reliable delivery services of UPS.

Doesn't fit? No problem! You can exchange or return it within 30 days, but please note that some exemptions apply. To understand better, read here.

At Janet New York your peace of mind comes first. That's why we offer 100% secure payments by credit card. Buy with total confidence.

A Little Story Behind Janet New York

Five years ago, I started not just one, but two very special journeys: becoming a mother and opening the doors to my very own store, Janet New York.

Since then, both have grown in ways I could never have imagined. What started as a small dream has grown into a place filled with beautiful fashion, wonderful customers, and so many memories along the way.

Over the years, Janet New York has become more than just a store. It has become a community of women who believe that great style has no age. I’m truly grateful to every woman who has supported us, shared our story, and made Janet New York part of her life. ❤️

As we welcome a new season, I wanted to do something special to say thank you.

That’s why our BIG Fall Sale is here, with up to 70% off storewide. 🍂

It’s our way of celebrating five wonderful years with you — and helping you find something beautiful for the season ahead.

Thank you for being part of the Janet New York story.

With Love,

Janet ❤️

Here's what our customers say

Excellent 4.7 / 5 ★★★★★

Fast shipping, sweaters keep you warm and are good quality.

Great quality and fast delivery. The Birthday Sale made it even better!

Great customer service! Wanted to change the color of my sweater and it was no problem!

Light sandals, no blisters, and they look great with casual outfits. Exactly what I needed.

Great service! Easy exchange after the heels turned out too small.

Bought some heels, comfortable and elegant. I wore them all day at a wedding without any pain.

My order arrived quickly and well packaged. The shoes are comfortable and stylish—exactly what I was looking for.

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